REVIEWS & COMMENTS | PJD-Consult

Your Customers' Reviews and Comments:

How protecting your Reputation and increasing your Revenues

Guest feedback and comments are of paramount importance to any hotelier.

What should you do and say about these opinions, which can affect your hotel's reputation and revenue?

A negative situation can be dramatic, but it can/ must be transformed into an opportunity for learning and improvement. To do this, you need to manage this critical feedback to make the most of it! Gaining the trust of future customers is essential. Use this information to rebuild trust with your customers: Detractors can and should become brand ambassadors.

How do you turn a negative experience into a positive one with a response?

Value the comment and make it a tool for progress and evolution. You can use it to demonstrate how to bounce back and react, and in fact, to strengthen offering.

Customer reviews in 2025 have a significant impact on purchasing decisions. It is essential to pay attention to feedback to ensuring optimal customer experience. Checking reviews on booking platforms is an essential step in planning a trip. Travelers take positive, neutral, and negative feedback into consideration. They look attentively to Hotel responses traveller and aAn honest and relevant response will make the difference.

Responding to all reviews, whether positive, neutral, or negative, is essential. Automated responses, while convenient, are often of low quality and cannot replace a personalized and authentic response. Engagement and empathy shine through tailored responses.

Transparency, objectivity and intelligence in responses build customer trust.

Moreover, concrete and convincing solutions to operational problems are highly valued by business partners.

Obviously: Quality Reviews and responses therefore has a major impact on hotel's selection, reputation, ranking on web site, and, of course, potential future revenue. They influence every aspect of the customer experience.

WE OFFER:

To take charge of managing 100% of your customer reviews , by providing personalized responses in your customer's language.
To prioritize specific and authentic responses, without resorting to artificial intelligence.
To respond in French, English, German and Italian, to better serve your international customers.
To post responses on all platforms used by your customers, including Tripadvisor, Booking.com, Expedia, Google, HolidayCheck, Trustpilot, etc.
We will charge you in complete transparency base 4.50 euros excluding VAT per published review, regardless of the intensity ofthe response required.